Product Photography: The 3 C’s to Success on the Internet
The holiday season always burn a hole in my own charge card. Three relatives have
Birthdays in December, and then it’s Christmas. There is a lot of buying. Or, in my
instance, a great deal of surfing for that which to purchase them online.
This year, my wife needed some certain Couple of brown canvas shoes, which I discovered no
Much less than seven different sites. How can I decide to get them? So why I chose
your website with all the best product or service photo, of course Ecommerce Product Photography!
Maybe it’s only me personally, but I like to find out what I am buying. I really do Photoshop work to get a
Alive, so I could be more biased. However, it just gives me much more confidence in my
on-line shopping once I could see the item is precisely what I desired.
Perhaps not all e-commerce sites seem to have the same. Inside My shopping, I ran across two
Websites which have a fine”No Photo Available” picture at which in fact the shoes should have
been. Sorry guys, but you are not even trying. You may well not possess the
shoes for sale.
Two additional websites did have photos, however, along with displayed in the image was incorrect. Just
1 image of a shameful set has been shown for all of the 6 shades available. Who would
buy a couple of sneakers without any thought about exactly what shade of brown, reddish , or blue they’ve been?
Well, that still left me with all three sites left to choose from. They all had an image of the
Item. As is the case, the prices were rather similar – within a handful of
bucks. Therefore it boils down into a wonderful solution image to construct my optimism
enough to input my credit card number and then click on the”order” button.
One site had an image of the shoes sitting on a rocky desktop using some Sort of
Outoffocus waterfall at the back ground. Good shot, but I discovered my head
drifting around past excursions to Colorado, and started assessing on the web flight deals into
strategy my excursion. Completely forgot about those footwear, and the internet site.
Another site had a decent image of those sneakers, but the image was tiny. So miniature that I
Could practically count the pixels as my eyes peeled to understand the details on the
sneakers have been what I was searching for. Although some images around the site allow you to
“click to expand”, that wasn’t an option for this particular item. I figure these shoes only
weren’t crucial enough?
Finally, the previous website was simply perfect. Their image of the brown sneakers needed exactly what I call
The Three Cs. Inspired by the jewellery sector’s Four Cs, that can be one easier! However, these
item image attributes make a huge gap to this internet shopper that is smart.
Inch. Colour – The appropriate coloring was shown, and it had been too rich and bright because it needs to really be.
2. Clarity – The image was sharp, so that I could see Each Detail, and verify the
Item was precisely what I wanted.
3. Clean – The product was offered on a fresh, white backdrop. There was
Nothing distracting away the eye from the sneakers.
A Few Cs. That has been all it took to get me to choose 1 blog across one other 6. Practice
The Three Cs with each item image in your own website, and you’ll shortly have shoppers
Choosing your website over the competition.